Chase is testing six "Everyday Express" digital oriented branches, designed to bring financial advice and wealth management products to the forefront, while keeping routine transactions limited to the use of in-branch tablets.
The idea is the branches will be smaller and offer simpler services like account openings. For more complex things like a home loan, customers would have to videoconference with a banker, or just go to a regular branch. Branches have been consolidating locations with lower servicing volume, opening in higher growth areas and renovating existing branches and ATMs. More importantly, they’re evolving into more compact, digitally oriented spaces that incorporate new technology and help branch employees focus on improving the customer experience. Four out of every five monetary transactions are completed through self-service channels. Last year more than 400 million transactions were completed with tellers, 70 percent of which could have been done through our self-service channel, Thasunda Duckett, JPMorgan Chase’s consumer banking CEO, said at the company’s last Investor Day.