New York based alternative credit card provider Petal has raised a $13m Series A led by Valar Ventures, after raising a $3.6m seed round four months ago.
Founded out of New York in 2015, Petal is setting out to provide an alternative credit card that doesn’t rely on traditional credit scores for consumers to qualify. Using a process known as “cashflow underwriting,” which Petal said merges machine learning, big data, and common sense to “analyze an individual’s full digital financial record,” the platform assesses the money that you earn and save, alongside your outgoings, to determine your creditworthiness. A credit limit can be set between $500 and $10,000, with a typical interest rate (at the time of writing) of between 14 percent and 25 percent, though of course no interest applies if the bill is settled each month.