For example, our newest product, MoneyLion Plus, is a subscription-based offering that unlocks low-cost loans, automated savings, a slew of PFM tools, and a fully managed investment account, so members can save for the future while even while navigating unexpected expenses in the short-term. MoneyLion Plus is specifically designed for consumers who would typically pay significantly more than a 5.99% APR to borrow. But we’ve been able to unlock these low rates for this consumer segment through an innovative fee structure. Members pay a $29/month subscription fee, but earn a $1 cashback bonus for every day they log into the MoneyLion app. It enables our customers to borrow today while saving for tomorrow and is our way of encouraging financial engagement and responsibility.

http://www.alleywatch.com/2018/01/moneylion-raised-42m-can-take-control-finances/