Starbucks is launching a co-branded credit card backed by JPM, with a $45 annual fee and coffee addict-focused rewards. The company is trying several new initiatives to boost slowing sales growth, including digital access and new payment solutions.
Cardholders will also become members of the company's Starbucks Rewards loyalty program, which already has more than 14 million people signed up. The card will have an annual fee of $49. People who apply for the card will get a physical piece of plastic within 7-10 days of getting approved for the card. They will also get a digital version of the card immediately loaded into the Starbucks mobile app. But Starbucks said that it and JPMorgan Chase (JPM) are also working on a co-branded prepaid debit card that will launch later this year. That could attract consumers who have poor credit histories or are wary of adding on more debt.
http://money.cnn.com/2018/02/01/investing/starbucks-credit-card-jpmorgan-chase-visa/