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Steven Sinofsky's recent blog on 'competing with big companies' is a must read. He reminds us that it is highly likely that the next wave of innovation in new technologies and new companies will happen right under the noses of big companies operating at what the public markets think of as peak earnings potential.
Big companies will always debate the amount of innovation going on and will point to supporting evidence within a bundle, but a quick trip to a company web site will make it abundantly clear where the focus is and that is on the massive bundles and how much those cost. Regardless, any of that innovation is taking place within the context of an existing business and is thus incremental and “just a feature”. That’s why every startup looks like a feature to big companies.
https://medium.learningbyshipping.com/competing-with-bigco-2018-edition-6f475b7be86d
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