Chicago based consumer lending startup Braviant Holdings has raised a $7m funding round from Loom Capital.
Braviant is one of the largest providers of pre-approved direct mail offers of credit for underbanked consumers in its market. Through the newly minted partnership with Trend, Braviant will further diversify its customer acquisition channels and continue its track record of exceeding 2x annual growth in loan originations. In addition to the $5 million investment from Loom, one of Braviant's early investors has elected to convert a $2 million note to equity. Braviant has the option to raise up to an additional $10 million at the same price per unit as Loom during a 60-day tail period.