Philadelphia based blockchain adtech analytics startup Amino has raised a $4.5m Seed Round led by First Round Capital.
To date, the firm has brought on $6.25 million in venture capital, including the $1.75 million raise that started out as a small angel round until Kopelman got wind of the deal. That raise, then billed as a seed round, is now being called a “SAFE note round.” It’s a complex pitch, but what Amino is essentially trying to do is bring transparency to online ad payments through the blockchain. Using Amino, companies can safely acquire ads on websites via a secure ledger. Getting short-changed while buying online ads is a frequent problem for companies, Luttrell told Technical.ly last March. The funding, per Luttrell, will allow the company to grow and operate at least through 2018. In the meantime, it will focus on customer acquisition and generation of revenue.
https://technical.ly/philly/2018/02/21/amino-payments-first-round-capital-hiring/