Blender's services are cheaper than the loans offered by credit companies, but more expensive than bank loans. At the same time, Blender cofounder and CEO Gal Aviv told "Globes" that banks in Europe do not give loans easily: "The banks are in crisis. Getting a loan now from a bank in Italy can take three to five weeks, if you get it at all. With us, you can get a loan on the same day." Aviv says that the speed of a loan taken through Blender is made possible by big data technology that creates two simultaneous profiles for each customers: "We have developed technology that can assess customers on the basis of both a financial and a behavioral profile. This enables us to check out the customer very quickly.

http://www.globes.co.il/en/article-israeli-digital-loan-co-blender-raises-16m-1001225460