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Axios covers the hottest topic in America's boardrooms today during the Trump era - mounting social pressure being put on corporations by social media mobs and idealistic millennials in the workforces who expect their employers to take stands.
The bottom line: This political environment, and pressures from the new generation of employees, are making the job of CEOs much trickier: They not only have to focus on balance sheets and issues that directly impact their bottom lines, but now are expected to take stands on social issues and be more "mission-oriented."Be smart: These are corporate policies and pronouncements, not laws. They can be easily undone when public attention abates. After Sandy Hook, a number of big retailers removed AR-style rifles from shelves, but the weapons have since returned.Several corporate managers have told us privately they resent directing money and attention for social causes, instead of driving profit and business growth.
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