The announcement comes at a time when consumers are becoming increasingly wary of accumulating credit card debt and are often skeptical of traditional store-branded or private label credit cards that offer “too-good-to-be-true” financing options such as introductory 0% APR teaser rates. According to a survey conducted by Affirm, this can impact a retailer’s brand even if the financing product is offered by a third party. Fifty-five percent of respondents said they would think less favorably of a brand that offers a financial product that can be harmful to consumers. Affirm’s platform makes it possible for shoppers to pay for purchases over multiple-month terms with simple interest loans that don’t charge compounding interest or late fees. And, unlike most credit lenders that base loan decisions on a consumer’s credit score and income alone,

https://www.businesswire.com/news/home/20180319005297/en/Affirm-Introduces-In-Store-Capabilities