Spotify Is Greeted by Wall Street With a Swiss Flag, Even Though It’s From Sweden

Analysts were ready with their reports. The tech media was closely watching Spotify’s unusual direct listing. Gene Simmons of Kiss appeared on CNBC, representing the skeptical artist position on the streaming economy. The exchange itself, however, didn’t have things quite right. In a botched attempt at hospitality, the Big Board marked the occasion by flying the red and white flag of Switzerland outside its building at 11 Wall Street — but Spotify has its headquarters in Stockholm, Sweden.

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