The plan is part of a broader digital push by ANA, which hopes to build on data collected from the 31m users of its airline miles to provide a range of services including real estate, insurance and health to consumers across Japan.
"We are aiming for ANA's version of Alibaba’s Alipay,” Shinya Katanozaka, ANA’s chief executive, said in an interview, referring to the payment service operated by Ant Financial, an affiliate of Chinese ecommerce giant Alibaba. “We need to actively build new businesses to prepare for the changes in the new (digital) era. The non-core business can also provide a back-up when our mainstay airline business, which tends to be volatile, is facing a downturn,” Mr Katanozaka added.
https://www.ft.com/content/e2745f9c-4050-11e8-803a-295c97e6fd0b