As a result, the company has built and launched tools that aim to: 1) Increase the number of merchants on Amazon, and enable each merchant to sell more 2) Increase the number of customers on Amazon, and enable each customer to spend more 3) Continue to reduce any buying/selling friction In parallel, Amazon has made several fintech investments, mostly focused on international markets (India and Mexico, among others) where partners can help serve Amazon’s core strategic goal. In aggregate, these product development and investment decisions reveal that Amazon isn’t building a traditional bank that serves everyone. Instead, Amazon has taken the core components of a modern banking experience and tweaked them to suit Amazon customers (both merchants and consumers).

https://www.cbinsights.com/research/report/amazon-across-financial-services-fintech/?utm_campaign=Revue%20newsletter&utm_medium=Newsletter&utm_source=All%20The%20Fintech