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Americans aged 50+ account for more than 1/3 of the US population and are living longer, healthier lives. As they already to outspend the rest of the U.S (50% of expenditures), The Sociable believes there is ample room for a tech unicorn that taps into their need for travel, financial security, and health.
To date, no company has built a financial services platform specifically for the Baby Boomers. Given the size of the demographic, their unique spending patterns, and the wealth they control, it is only a matter of time until such a platform is built. Our children may inherit the earth, but their parents and grandparents are taking vacations and spending their life savings.
https://sociable.co/business/the-next-billion-dollar-financial-platform-baby-boomers/
