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Along with the $20m investment, Klarna’s platform will be used by H&M to enable in-store, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay, including a ‘try before you buy’ pay-later service (important to customers of fashion apparel).
“This partnership will bring tailormade payment solutions to our customers and accommodate evolving shopping patterns and needs. This includes the possibility to ‘try before you buy’ which is very relevant to online fashion retail today, and to pay with their mobile phone directly through the H&M app both instore and online.”
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