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As large incumbents continue to fight to remain competitive, they are turning to fintech startups for help. As these startup-incumbent partnerships become more popular, there may be an uptick in fintech startups pursuing B2B models.
Fintech-incumbent partnerships are becoming more and more prevalent. Eighty-four percent of commercial banks in the UK are considering fintech partnerships in 2019, for example. Additionally, 60% of credit unions in the US see fintech partnerships as very or somewhat important, while 49% of banks in the country said the same, per a report from Cornerstone Advisors.
https://www.businessinsider.com/jpmorgan-bbva-intensify-fintech-efforts-2019-6
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