Happy Money is among the crop of fintechs that are going after the lending market, hooking borrowers up with financial institutions that want to lend money. It’s taking a different approach in that it is helping customers get rid of credit card debt or what the startup calls “sad” money. At last count, the nation owed $870 billion in credit card debt, with slightly more than half of U.S. adults owing money on at least one credit card.  Many people are stuck in a cycle where they pay the minimum due each month racking up expensive interest along the way. On its platform customers can get a loan to pay off high-interest-rate debt, use its digital tools to save more money and evaluate their “happy” and “sad” spending patterns.

https://www.forbes.com/sites/donnafuscaldo/2019/09/05/happy-money-raises-70-million-at-a-valuation-of-nearly-500-million/#3c0da2025777