The investment bank has filed for a line of broad-based index products with extremely low fees, and planting an early flag in Europe, as they continue to try to capture a larger share of the $4t ETF market.
“As we continue to grow and build out our ETF business, along with our recent acquisitions, it just makes sense in some areas for us to have the building blocks that fuel those portfolios,” said Steve Sachs, head of capital markets for ETFs at Goldman. Even before this latest chapter, the race between the Wall Street giants had enough twists and turns to power a thriller. Goldman emerged in 2015, establishing itself as a leader in factor investing with its ActiveBeta U.S. Large Cap Equity fund, ticker GSLC. The product wowed the ETF industry with a fee of just 9 basis points, unheard-of for smart beta strategies -- but newer ventures have stumbled. This year, it introduced a handful of thematic strategies, but they’ve collected less than $50 million.