Launched two years ago, Bakkt has so far majored on the institutional markets, creating a regulated futures and options market for crypto trading and an institutional custody offering. With bitcoin markets crashing in response to the Covid-19 outbreak, Bakkt remains intent on a Summer launch for its one-size-fits-all mobile app, that will enable users to consolidate all of their digital assets -from crypto to loyalty points to in-game tokens - in a single virtual wallet. Bakkt chief Mike Blandina, states: "Digital assets include things as diverse as loyalty and rewards points, in-game assets, merchant stored value, and cryptocurrencies, and collectively represent nearly $1 trillion in consumer spending power. Despite the size of this market, consumers still find digital assets to be difficult to access, confusing to keep track of, and challenging to use."

https://www.finextra.com/newsarticle/35469/ices-bakkt-raises-300-million-for-consumer-market-push