The law has actually been in effect since Jan. 1, but the state had still been working on just how to enforce it. In fact, the final regulations have yet to be approved by the California Office of Administrative Law, but just as businesses have been subject to the law since January without specific rules of the road, enforcement will begin without official sign-off, either, Attorney General Xavier Becerra signaled. "The Attorney General plans to begin enforcement of the CCPA starting July 1, 2020," his office said in an email. "Businesses subject to CCPA were required to begin complying with the law on January 1, 2020. Proposed final regulations under the CCPA were submitted to the California Office of Administrative Law on June 1, 2020 and are currently pending approval. Our office is committed to enforcing the law starting July 1," Becerra said. “Today we begin enforcement of the California Consumer Privacy Act (CCPA), a first-of-its-kind data privacy law in America," said Becerra, who included a handy graphic (above) in an e-mailed comment. "We encourage every Californian to know their rights to internet privacy and every business to know its responsibilities. The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information’. Click on it. Remember, it’s your data. You now get to control how it’s used or sold.”

https://www.multichannel.com/news/ccpa-enforcement-begins-without-final-rules