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With the sway of stay-at-home traders growing and starting to eclipse other influences on equities, figuring out who is doing what among amateur stock dabblers has become a critical mission for big investors. They’re canvassing Reddit threads like r/wallstreetbets and picks at retail brokerages, plugging data into programs and trying to gain an edge.
“When you see episodes in the market, heavy bouts of buying or selling, it’s important to know where they’re coming from and why,” said Quincy Krosby, chief market strategist at Prudential Financial Inc., who admits she checks sites like Twitter.com often to gauge retail trends. “Ultimately, retail investors have an effect on the market.”
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