The feature, called Marcus Insights, is the latest step that Goldman — known for most of its 151-year history as a bank for the wealthy and powerful — is taking into the financial lives of ordinary consumers. The bank hopes that by helping users get a handle on their finances with a simple, clean interface, they will be more inclined to trust Goldman — and try some of the firm’s existing and upcoming products. “We want to make understanding your financial health approachable and easy,” Adam Dell, a Goldman partner and head of product at Marcus, said in a phone interview. “What did you spend this month, and where did you spend it, and how much do you have left? And is there any extra that you could set aside for an emergency fund, or just put in a high-yield savings account?” Insights is bundled in an update to the bank’s Marcus app and will be available at first only to those who have a loan or deposit account with the bank. By year-end, anyone who wants to download the Marcus app will be able to make use of the tools, which are free. There is one notable exception, however. Customers won’t be able to link up with the Apple Card, despite the fact that Goldman is the bank behind that product. That’s because Apple doesn’t share user data with Goldman beyond what is needed to operate the card, said a person with knowledge of the arrangement.

https://www.cnbc.com/2020/09/14/goldman-sachs-is-taking-what-it-learned-from-a-100-million-acquisition-to-upgrade-the-marcus-app.html