“When we launched, we knew selling equity to buy Facebook and Google ads was a bad deal for founders,” says Ismail. “So this is where we focused and mainly funded companies for advertising and inventory. Since then we’ve set out to help companies get funding for any purpose including launching a new product, expanding internationally, or growing the team”.

https://techcrunch.com/2020/09/23/uncapped-picks-up-another-26m-to-offer-revenue-based-finance-to-european-entrepreneurs/