The company said its AI-fueled ID verification offerings are now available to Microsoft Azure Active Directory External Identities for B2C clients. The tech allows for a biometric and instinctive method of verifying new clients prior to the time that they receive login information.
Jumio has a user take an image of government-issued identification along with a selfie of him or himself from a mobile phone or webcam to verify his or her identity. The requirement of a government-issued ID such as a driver’s license creates a formidable “trust anchor” that is applicable at a later point in time for all following verification events. “Before giving carte blanche access to your application, it’s increasingly important to quickly verify the authenticity of online users, especially in light of recent, large-scale data breaches,” Jumio CRO Dean Hickman-Smith said in the announcement. “We help modern enterprises, such as Azure AD B2C customers, verify the identities of remote users, so that companies can confidently greenlight legitimate individuals and assign them the appropriate access privileges.” “Attracting more participants in the sharing economy requires that new and existing users feel comfortable sharing their homes, cars, assets or expertise,” Jumio Chief Product Officer Philipp Pointner previously told PYMNTS.