Cash by Cash App, designed in-house by the company’s Brand Studio team and all produced in Los Angeles, is a youthful, unisex apparel collection comprised of T-shirts, sweatshirts and sweatpants, hoodies, outerwear and accessories in vibrant colors and psychedelic patterns like multicolor camouflage and parody motifs related to money.
Cash App is the latest non-fashion company to produce apparel. This fall, SoundCloud launched its first fashion collection with design duo Grvty. Cash App’s goal for the collection is to further establish itself as a lifestyle brand, connecting with the Gen Z consumer.