“I have seen many of my friends and colleagues negotiate a $500 salary increase, but completely disregard their stock options package, from lack of knowledge due to the whole field of startup stock options being opaque,” said Barzilai, who also founded Tapingo, which was acquired by Grubhub in 2018 for $150 million. “As a founder I saw my team members who helped build the company not take part in our success because they left prematurely and didn’t exercise their stock options.”

https://techcrunch.com/2021/02/22/equitybee-raises-20m-to-help-startup-employees-actually-afford-their-stock-options/?tpcc=TCdailynewsletter