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Benchmark leads $50m investment in digital firm Sorare

The firm creates digital items known as non-fungible tokens, or NFTs. Unlike Bitcoin, an NFT is meant to be unique and might be created in small batches. Like Bitcoin, an NFT represents a digitally scarce good that is authenticated by its transaction history recorded on a blockchain. In the case of Sorare, the good is a soccer card that users collect to create fantasy teams that compete weekly.

“Human beings have been collecting for centuries, it’s something we do,” Julia said in an interview. “This is a product that could bring the crypto asset class to millions of people.”

Tags

nft, blockchain, soccer, football