Dave Levy and Nikos Kanelopoulos are trying to beat the algorithm. The two DoorDash drivers—Dashers, as the company calls them—are trying to persuade their peers to turn down the lowest-paying deliveries so the automated system for matching jobs with drivers will respond by raising pay rates. Their main tool is #DeclineNow, a 40,000-person online forum that provides a view into a type of labor activism tailored for the gig economy.
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DoorDash drivers game algorithm to increase pay
“Every app-based on-demand company’s objective is to constantly shift profits from the driver back to the company,” Levy says. “Our objective is the reverse of that.”
