Payments and shopping platform Klarna is partnering with social shopping startup HERO to bring retailers a solution to create shoppable content right from their brick-and-mortar location. Social commerce in the U.S. is forecast to hit $84 billion by 2024 and is gaining traction across demographics. Some 28 percent of the U.S. population is anticipated to embrace social shopping by 2022, according to the press release.
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Klarna acquires HERO to enhance social shopping
“Immersive shopping experiences are now expected by consumers when shopping online and forward-thinking brands want to provide consumers with a rich, interactive way to shop for their products. With HERO we share an ambition to elevate the shopping experience through the convergence of online and in-store shopping experiences, supporting retailers to inform and engage consumers in new ways,” said, Sebastian Siemiatkowski, Klarna CEO.
