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Facebook claims it will be whipping open its checkbook in a big way for creators: CEO Mark Zuckerberg said the social-media giant will pay out more than $1b to creators on Facebook and Instagram through the end of 2022.
Zuckerberg announced the new initiative in a Facebook post Tuesday — but didn’t provide a lot of details. “We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” he wrote. “Investing in creators isn’t new for us, but I’m excited to expand this work over time.” Separately, last month Zuckerberg said Facebook will not take a cut of creator-generated revenue until 2023.
https://variety.com/2021/digital/news/facebook-instagram-1-billion-creators-1235019759/
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