“Lockdown led many to decrease their spending, while an uncertain future increased the appetite to build wealth for the long-term through investing...M1 experienced this firsthand. We quadrupled our assets under management since the start of the pandemic last March… and saw a 3x increase in signups in January 2021 compared to the month prior," said Brian Barnes, CEO and founder.

https://techcrunch.com/2021/07/14/m1-finance-raises-150m-in-softbank-led-series-e-boosts-valuation-to-1-45b/