New York City based provider of API for donations raised $5m in funding led by Morpheus Ventures.
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Percent raises $5m, aiming to become the ‘Stripe for donations’ to good causes
“Because of COVID, suddenly now we have brands that are really desperate to build purpose into their business in a way that they just weren’t doing 18 months ago. It’s really been an amazing shift. We’ve just seen a huge shift in what consumers expect from businesses. Consumers expect businesses to build purpose into what they do now.” said Henry Ludlam, founder and CEO.
