San Francisco based asset based next generation life insurer raised $2.5. in Seed funding led by Anthemis.
“Permanent life insurance is traditionally sold face-to-face by commission-driven life insurance agents. Today, Amplify is taking the first step in providing a transparent and streamlined digital-first experience for consumers to purchase permanent and cash value life products. We see a huge opportunity to transform the future of life insurance by bridging health and wealth to improve the lives of millions of people,” said Hanna Wu, co-founder and CEO.