Banco Inter announced the acquisition of the USEND company, specialized in offering financial and non-financial services in the American market. The bank should start to compete with the companies Chime and SoFi in the field of digital banking.
USEND has a competitive digital solution for remitting money between countries, with a financial institution license in more than 40 US states, and more than 150,000 customers. USEND also operates in the debit card, gift cards, cell phone recharge market and is expected to launch by the end of the year its investment and insurance platform, as well as credit card. Inter hopes to combine the know-how of digital banking with the solutions of the newly acquired company. In addition to offering financial and non-financial products, the intention is also to invest in online marketing, leveraging the customer base and accelerating share capture within the American market, the largest in the world.