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Merama, which acquires or launches Latin American digital brands, hit a $1.2 billion valuation — just 12 months after incorporation — following a new $60 million follow-on investment led by Series B investors Advent International and SoftBank.
The company was co-founded by CEO Sujay Tyle, co-founder and former CEO of Frontier Car Group; Felipe Delgado, previously CEO of Beetmann Energy; Olivier Scialom, co-founder and former COO of Petsy; Renato Andrade, previously associate partner at McKinsey; and Guilherme Nosralla, former head of growth at Wildlife Studios. “Latin America is the fastest growing e-commerce region in the world yet brands are extremely nascent or non-existent,” Tyle told TechCrunch via email. “Merama believes several multi-billion dollar brands will be created in LatAm over the next five years.” Today, Merama has more than 180 employees and a portfolio of 20 brands across Mexico, Brazil, Chile, Colombia and Peru. It is poised to sell over $250 million of product merchandise this year, and will be “significantly cash flow positive,” Tyle said.
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