"We founded FreeWill with a goal of raising more than $1 trillion for nonprofits. We saw that nonprofit technology and particularly technology around planned and major giving lacked the innovation seen in other areas."

https://www.prnewswire.com/news-releases/freewill-raises-30-million-in-series-b-to-transform-nonprofit-fundraising-via-non-cash-giving-301493447.html