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New capital could bolster Peloton as it attempts a major turnaround. It could also serve as a vote of confidence if it comes from an established private-equity firm or technology giant such as Amazon, which is among the suitors that have explored a full purchase of Peloton.
Mr. McCarthy has said he plans to cut costs and create a company more focused on a digital presence and less reliant on sales of exercise equipment. Subscription-based business models tend to generate higher valuations on Wall Street than manufacturers do, and Mr. McCarthy has said he thinks he can apply strategies that worked at Netflix and Spotify to Peloton.
https://www.wsj.com/articles/peloton-seeks-minority-investment-to-shore-up-business-11651783315
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