"Consumers rely on their primary financial institution to know them and their financial goals. That's why even as BNPL has been seeing rapid adoption through third-party lenders, the majority of consumers still look to their trusted financial institutions for a better option."

https://www.prnewswire.com/news-releases/fintech-startup-equipifi-raises-12-million-to-power-financial-institutions-with-buy-now-pay-later-301552427.html