Visa has rolled out Latin America’s first crypto cards, through partner companies in Brazil and Argentina. Teaming up with fintech startups and firms in the region, Visa will issue cards that allow users to receive Bitcoin cashback with every payment made.
In 2021, Visa partnered with Argentinian crypto exchange, Lemon Cash, to release Visa cards offering a 2% Bitcoin cashback for every transaction. Visa is also set to launch Lemon Cash prepaid cards in Argentina, via an agreement with crypto trading platform Satoshi Tango, and Crypto.com cards. Visa has fostered similar partnerships in Brazil with neobank Zro Bank and crypto-specialising firm Alterbank.
“to add value to all forms of legitimate money movement, whether they originate on the Visa network, or beyond – this is key to our network-of-networks strategy, and our work in crypto is a great example of this. The company is focused on making Visa the simplest and most secure way to buy and/or use crypto through a Visa card.”