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Dig into the depths of crypto Twitter, or more specifically NFT twitter, and a trend is emerging. More and more projects are hiring directors and chiefs of vibes. It's a new take on the classic roles that focus on corporate culture and customer experience. Director of vibes merges the two, while upping the ante for a perpetually online Web 3.0 audience.
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"It has been crazy to see just people realizing that maybe there is a need for a role even though the title is silly at first glance," said Deeze, who is Fractional's director of vibes.
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