Data from Marathon Ventures shows that the Rappi mafia has created more companies in less time than other Latin American unicorns, including Brazil’s Nubank and Gympass and even U.S. companies, such as SpaceX and Netflix. Founded in 2015, Rappi built its mafia in less than seven years — under half the time it took PayPal to build a similar network.
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Rappi mafia: How a delivery startup took over Colombia’s tech scene
“We call it the founder round,” said Daniel Bilbao, co-founder and CEO of fraud-prevention startup Truora, which received funding from Rappi founders, one of whom is his twin brother, Andrés. By creating a group that invests in and supports one another, the founders create a “healthier ecosystem,” he said.
