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Aron Levin, CMO and co-founder of payments company Willa, wants to make creators’ finances easier

Great interview with Aron who lays out the challenges of getting paid in the freelance economy and the Financial Operating System they are building to support them.

Willa is a fintech company founded in 2019, which allows creators and freelancers on its app to cash out early—for a fee—from “Net 30+” contracts with agencies and brands. Net 30, 60, and 90 brand deals are common in the creator-brand partnership landscape, and require brands to pay creators 30, 60, or 90 days after sponsored ad work is completed. Willa also recently launched a debit card, which comes with a certified public account to complete a card holder’s 2022 income taxes—so long as they spend over $10,000 on the card in 2022 and qualify as a “sole proprietor, LLC, partnership or corporation.”

Tags

future of work, creator economy, payments