Great interview with Aron who lays out the challenges of getting paid in the freelance economy and the Financial Operating System they are building to support them.
Willa is a fintech company founded in 2019, which allows creators and freelancers on its app to cash out early—for a fee—from “Net 30+” contracts with agencies and brands. Net 30, 60, and 90 brand deals are common in the creator-brand partnership landscape, and require brands to pay creators 30, 60, or 90 days after sponsored ad work is completed. Willa also recently launched a debit card, which comes with a certified public account to complete a card holder’s 2022 income taxes—so long as they spend over $10,000 on the card in 2022 and qualify as a “sole proprietor, LLC, partnership or corporation.”