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SparkPlug raises $8m in Series A funding

San Francisco based payout automation and sales management platform raised $8m in Series A funding led by Lightbank.

“Coming out of the pandemic we’ve seen direct-to-consumer brands hit a major roadblock in expansion, and many leaders are coming to terms with the fact that a physical retail presence is necessary for the long-term health of a brand. With SparkPlug, these brands are able to harness the power of people to recreate the same curated, personalised customer experience in-store that made them stand out from legacy brands in the first place.”

Tags

sales enablement, retail