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The company quietly rolled out the price comparison service in the U.S. a few weeks back, and is now extending this into additional markets in Europe, including the U.K. and the Nordics. It’s a notable expansion for Klarna, which has hitherto been better known for a service that allows consumers to buy goods through third-party retailers in installments. Moving forward, the Klarna app will not only serve as a payment network, but a “single shopping destination” for finding the cheapest deals and paying.
“You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts — have I really found the best product at the best price?,” Klarna co-founder and CEO Sebastian Siemiatkowski said in a press release. “Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions.”
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