Ticketmaster on Thursday said that even though the presale was only available to people who had registered and been invited to participate, that didn’t prevent others, including bad actors, from attempting to do so. “The staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site,” it said.
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Ticketmaster sells more than two million Taylor Swift tickets in one day, a record
“Ticketmaster’s power in the primary ticket market insulates it from the competitive pressures that typically push companies to innovate,” she said. “That can result in dramatic service failures, where consumers are the ones that pay the price,” she added.
