The statistics it shows you are not as in depth or interesting as the deluge of fascinating and Instagrammable information that folks get from Spotify, but no matter — you get the basics like top songs, top artists, and top albums. Except, there’s a problem. The problem is that Apple Music Replay is not easy to share. And for that reason, it misses what makes Spotify Wrapped such a cultural phenomenon.
Spotify Wrapped isn’t about music, or at least not entirely. It’s about connection. It’s a way to share fundamental parts of our lives and ourselves. It’s a way to find things in common and a new way to come to know the people we love.