Spotify has expanded its video podcasting capabilities to creators in more than 180 markets worldwide, which means the functionality is now available in nearly all the markets where Spotify's podcast creation software, Anchor, is currently available. The feature first entered wider testing last year, then officially launched in April to a handful of key markets, including the U.S., before rolling out to half a dozen more countries this summer, including parts of Europe. The move puts Spotify in closer competition with YouTube, where video podcasts have been growing in popularity.
So far, the adoption of video podcasts on Spotify has included both Spotify Originals and other, independent shows, like "Call Her Daddy," which became a Spotify exclusive in July 2021, plus "Diary of a CEO" and the "Always Sunny Podcast," among others.