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The launch brings Robinhood closer to competing more directly with established brokerages like Fidelity, Charles Schwab, and Morgan Stanley’s E*TRADE, which have participated in the marketplace for online retirement accounts for years.
“I think you'll really like what the product is going to look like and the value prop for customers,” Tenev said during the call. “And we're polishing it and making sure that it looks great, but we feel good about rolling it out just in time for the tax season.”
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