"SMBs start a business because they have an interest, expertise, or opportunity in a certain area or industry – not bookkeeping. They are often forced to choose from poor options such as outsourcing to firms with inconsistent service, hiring an internal finance manager, or doing it themselves."

https://www.prnewswire.com/news-releases/uplinq-secures-5-6-million-in-seed-funding-to-revolutionize-automated-bookkeeping-and-financial-intelligence-for-smbs-301697992.html