The wallet received permission from the CNBV on Tuesday after a one year and three month long process. Superdigital is the retail product of PagoNxt, the payment technology division of Grupo Santander.
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Santander to target unbanked Mexicans with Superdigital wallet
"This sector of financial inclusion, of the lower pyramid, of financial education, is not a segment that becomes profitable for banks when they are so large [...] instead, for our model, they become potential customers."
